The rapid development of big data and artificial intelligence has an increasingly profound impact on society and business, and the demand for talents in the market has changed dramatically. In the context of the development of new business forms, this paper analyzes the new demands of enterprises for business talents by conducting surveys on enterprises, re-examines the orientation of new business talents training in application-oriented universities, and puts forward that talents training needs to follow people-oriented, industry- universal, practical innovative and socially engaged principles. In the era of digital economy and intelligence, new business talents must have strong practical application ability and interdisciplinary knowledge. Applicationoriented universities have to reform the talent training model and carry out all-round reform in terms of majors, courses, teaching methods, teachers and evaluation mode. The purpose of the reform is to continuously optimize and innovate the business talent training concept and training model.
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